MADGI Just Completes $3.75M Renovation For Symrise
“Before the renovation, the sales force was on one floor and the perfumers were on another, preventing the easy flow of ideas,” says Rhona Stokols, v.p. of Symrise. “Smells have to be communicated in person, not electronically.”
The studio now includes a social space, reception area, multiple conference and meeting rooms, seven private offices, a fragrance laboratory, a pantry, a private phone room, an IT room and an elevator lobby. With a focus on functionality, the offices and laboratory are more organized and contain more storage space for thousands of ingredient bottles.
The lab area now includes two Modula Sintes 1.7 computerized storage systems for Symrise’s 40,000 component bottles. The two units use laser pointers to indicate the specific bottles in storage. This system saves employees’ time as the bottles are automatically located and do not require employees to stoop over to pick up fragrance bottles.