Montroy Andersen DeMarco and Colliers Int’l Complete 20,343 SF Production Company HQ

New York, NY – Designer Montroy Andersen DeMarco (MADGI) has completed the 20,343 SF New York City offices and productions studios of Jupiter Entertainment, a television production company working in a wide variety of genres and formats for channels such as A&E, Animal Planet, Discovery, Fuse, History, Investigation Discovery, Oxygen, TLC, TrueTV and TV One.

The offices and studios are located on the fourth floor of 136 Madison Ave., between East 31st and East 32nd Sts. in Manhattan.  Jupiter is a tenant of Colliers International Group, which owns the building and retained MADGI to design the new facility.

“As a full-service television production company, we had some specific design requirements for offices and production facilities.  Our new New York City space accommodates several functions – an attractive environment for hosting clients, a comfortable workspace for our employees, and efficient and functional editing suites, ” said Jupiter Entertainment General Manager Robert Twilley.

“The design for the $1.34 million space includes three conference rooms, 17 offices, 16 workstations, 40 benching desks, and 24 edit bays,” said Daniel Montroy, AIA, MADGI’s Principal-In-Charge of the project.  “The private offices are located along the perimeter.  Through the use of glass office fronts, natural light permeates through to the interior of the space,” he continued.

The general contractor was Phase 3 Associates and the mechanical, electrical, and plumbing (MEP) engineer was MG Engineering

Layout and Design

Before, Jupiter leased the floor, Colliers asked MADGI to fit-out the full floor to serve as a Marketing Center to attract tenants to the building.  It was to feature a conference room, reception area, pantry, and restrooms using a variation on the building’s standard finish.  When Jupiter came on board, MADGI changed the program and performed a test-fit to ensure the space would suit the production company.

As Jupiter’s editors require low light, the 24 edit bays, each at 7’x9′, are located facing the interior of the floor. The insets in the dark grey doors provide the only glazing in the otherwise opaque rooms.  “We specified additional power and data for these rooms,” said Interior Designer Shauna Dack.  “In fact, they have three times the power and data than what would be in a typical office space,” she continued.  The team also included a few areas editors can work away from the confines of the edit bays.

Design-wise, MADGI specified a balanced look, with bright red wall sections contrasting a neutral white-and-gray color palette.  “To complement the polished existing concrete floors we choose to specify gray monochrome carpet in the meeting rooms, offices, and workstations,” said Job Captain Allie Roberson.  “Painted concrete ceilings and new flat-spiral ductwork were used to accentuate the 12-foot -high ceilings, while a 2’x2′ drop ceiling was used above the open workstations in order to hide edit bay wiring and provide for acoustic buffers.” Depth was added to the floor through the judicious use of light-gray convector covers and accent walls of dark gray and red.  These were peppered throughout the space, such as in meeting rooms and on columns.

Source: Mid Atlantic Real Estate Journal