The Beam Experience at Rockefeller Center’s Top of the Rock is Open!
The new interactive experience called “The Beam” at Rockefeller Center’s Top of the Rock is open to the public. The Beam recreates the famous 1932 photo “Lunch Atop a Skyscraper,” depicting 11 ironworkers sitting on a steel beam eating lunch high above Manhattan while 30 Rockefeller Plaza was under construction. Visitors sit strapped onto a steel beam replica with a seatbelt on the 69th floor, lifted 12 ft. above the Observation Deck platform and rotated 180-degrees offering spectacular views of the city. Architecture affiliate, MDA served as Architect of Record on this thrilling project.
Architecture Affiliate, MDA is One of the Nation’s Largest Workplace Interior Architecture Firms
Montroy DeMarco Architecture LLP is one of the Nation's Largest Workplace Interior and Interior Fitout Architecture and Architecture Engineering (AE) Firms! Check out Building Design+Construction Magazine's Annual 2024 Giants 400 Report....
Top of the Rock Redevelopment – AISC 2025 IDEAS² Award Winner for Excellence in Adaptive Reuse
The idea of installing attractions at the top of a 90-year-old urban icon is enough to make anyone’s stomach drop, but the team behind New York City’s Top of the Rock Redevelopment pulled it off (at a hugely complex and challenging jobsite, no less). Some...
Top of the Rock Opens 900 Ft. High Skylift Attraction
Skylift at Top of the Rock, a new attraction atop 30 Rock, elevates visitors nearly 900 feet in the air above street level for a spectacular, entirely unobstructed, 360-degree view of New York City. The design team for the Skylift included owner Tishman Speyer...